Executive Summary
- Understanding and defending against manipulations exploiting:
- The Contrast Principle
- Reciprocation
- Authority
- Consistency & Commitment
- Social Proof
If you have not yet read Part 1: Weapons Of Mass Deception, available free to all readers, please click here to read it first.
In the natural world, organisms called mimics will exploit the trigger features of other animals in attempt to activate their click, whirr response.
For example, certain moth species have evolved color patterns in the shape of giant “eyes” on their wings to fool other animals into viewing the moth as a much larger and dangerous predator instead
by adam-taggart-2 
