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The Bullwhip Effect

The User's Profile Chris Martenson July 20, 2022
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In this episode, I cover “The Beer Game” and how it helps us understand the Bullwhip Effect, which I believe is going to dominate our future supply chains.

Too much, then too little, then way too much, then abject scarcity, then rotting piles of inventory followed by no inventory at all…back and forth we’ll totter between extremes all due to the Bullwhip Effect.

Of most immediate concern is Europe’s fast-arriving energy emergency.

Of slightly longer-term concern is the effect of Russia, China and India developing trade routes and financial networks that completely bypass an increasingly belligerent and unstable west.

Add it all up, and this is no time to become complacent, possibly through a process of “crisis fatigue.”

Let’s support each other and not get burnt out on all the bad news. Instead, let it inspire us to do more, be better, and to remain in the game.

After all, “they” would want us burnt out and uninspired. “They” have big plans, and people like us only get in their way.

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Support Each Other & Remain In The Game
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